The non-glowing neon Kentile Floors sign has assumed a certain status in Brooklyn, along with similar signs for Domino Sugar in Williamsburg, Brooklyn; Pepsi-Cola in Long Island City, Queens; and Eagle Clothes, also in Gowanus.
The 8-story tall sign is made up of 13 large red neon capitalized letters, the “T” larger than the others. It is mounted on a metalwork grid that sits atop a sprawling two-story factory building on Second Avenue in a warren of other low factories broken up by modest brick and wood-frame houses. The neon no longer works, but it is savored by connoisseurs of a forgotten New York and a generation of young Brooklynites with a consciously defiant preference for urban grit.
Read more at The New York Times.